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10 Tips For Creating A Jewellery Wedding Collection

At Kernowcraft, we have created a very special collection of jewellery to celebrate the wedding season. 

Today we want to share with you Kernowcraftā€™s top tips when it comes to creating and launching your very own wedding collection. Is wedding jewellery something you have always thought about doing but never knew where to start? We hope this post fills you with inspiration and gets you ready to get designing!

wedding jewellery collection

Donā€™t be scared about breaking away from traditional design

As with all of your jewellery designs, you need to find a style and create a brand that makes you stand out from the rest. Of course, when it comes to weddings you need to keep in mind the traditional designs, such as the use of silver and platinum. But donā€™t be shy to put your own spin on the traditional style! Whether you want to focus on textured metal, particular gemstones or go completely bespoke, just make sure itā€™s unique ā€“ you could find a whole new audience who are looking for a design just like yours…

Think about the seasons

Sometimes it can be easy to overlook seasonal jewellery, especially if you have a particular style. Winter jewellery can differ greatly from summer when it comes to weddings, this means you need to think about the colours you will be using throughout the year to compliment the months while sticking to your chosen look.

Find inspiration and experiment

Before committing to a design, take a look at the wedding jewellery that is already being sold. Look on Etsy, social media, at wedding fairs and get experimenting with different designs before committing. At Kernowcraft we have loads of jewellery tutorials to try, including a great range of pearl designs which are great for weddings. 

Shout about your wedding jewellery

When it comes to promotion, you need to let people know about your fabulous new collection! Update your website with your latest designs, start a newsletter, post on social media and spread the word.

The power of the internet can be amazing, so make sure you are getting your name out there so people can find your business. Make it clear what you are offering and if you want to offer a bespoke service, make sure you have a clear contact section on your website to make it easy for people to get in touch with you. 

Donā€™t forget about the bridesmaids!

Go wild! Create a wedding collection that has the whole wedding party in mind. This way you can incorporate more techniques and ideas such as offering matching bracelets or cufflinks, the possibilities are endless. By offering a variety in your collection this gives your customer more options and creates a service that caters to more than just the bride and groom.

A bespoke service can set you apart from the rest

Offering a bespoke service can make you stand out from the rest. This gives you a chance to offer a more personalised piece of jewellery, which will be a part of this personā€™s life forever. This is something with is becoming really popular, with dates and initials being carved into rings.

To be able to provide this, make sure that all the information is available on your website with an easy location to contact you. It is important that you have regular meetings and contact with your customer whether thatā€™s in person, over skype or over the phone ā€“ this way you can ensure that you understand exactly what they want through the whole process.

Discuss with your customer their budget, sizing and deadline of the commission. The more information you get, the easier it will be to organise the order.

Attend wedding fairs

Get out and about with your jewellery, attend wedding fairs and team up with similar creatives to make your brand known. This is the perfect place to get in front of your potential customers, hand out leaflets, business cards and make contacts. Be pro-active and speak to as many people as possible ā€“ and don't forget to be your lovely friendly self!

wedding jewellery supplies
wedding jewellery supplies

Make the packaging special

How will you design your packaging to meet your brand? Wedding jewellery is special, so you need to create packaging that is elegant and timeless. Why not add a note in the packaging or add their initials to make it really stand out and be personal.

Choose a reliable supplier

It is important that you have a trusted and reliable supplier when it comes to designing any jewellery. Here at Kernowcraft, we may be a small business but we ensure all of our jewellery making supplies are ethically produced and come from trusted suppliers ā€“ we feel lucky to have long standing relationships with most of our suppliers! Customer service will always be our priority, so you can ensure a friendly and quick helping hand when you need it.

One final thing ā€“ just have fun and donā€™t stress!

Seriously! Donā€™t sweat, enjoy the process and create a collection that is true to you and your designs. If you do that, you will have a collection of wedding jewellery you will be proud of!

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George Inglis
Great looking website, one of the best I've seen and used. Good search function, good range of products, good prices and great advice for jewellery makers of all abilities. All-in-all a great site and one I'll use again and again.
Lenna
Hi, just a quick email to thank you for my cross and chain - I love it. What a speedy service - ordered it yesterday and wearing it tonight. Thank you very much.
Helen
Just wanted to say thank you for picking such beautiful stones for my order. I'm halfway through making a ring for my daughter and the rose cut rainbow moonstones are particularly yummy. Thank you!
Frank Wilson
I have grown as a jewellery maker over the last year or so due to the encouragement the team have given me - they are all experienced jewellery makers or keen crafters. They have helped to guide me through my inventory, offered helpful tips and advice on all manner of silver working.
A
I added a special request for moonstones with strong blue/green flashes and received 3 briolettes which were exactly that - some of the prettiest moonstones Iā€™ve seen. Thank you!
Denise Mountain Pike
I recently ordered a couple of replacement stones from you and I'd just like to say how happy I am with my purchase and very impressed with the friendly helpful service you gave. Thank you very much.
Lauren Jodie Piercy
Beautiful gemstones and a lot of choice. Running competitions and being interactive as well really sets them apart. Keep up the interesting content.
Frank Wilson
It is always a joy to deal with your Company and your hints and tips always help me to improve my skills and encourage my interests. Thank you for caring about us small enthusiastic silversmiths!
Rhiannon Piper
The opal I received is absolutely amazing and just perfect. Its such a beautiful stone and I tried it with my wedding dress yesterday and its just set it off so well.
Gloria Williams
I just came across your online shop and my first reaction was wow! It has everything i need to carry on with my jewellery making. I've seen things that i have been looking for and couldn't find in so many other shops!
Marshal
Thank you to the lady who went to a great deal of trouble to find a very small opal that fitted a bezel cup. The work is now complete and looks very nice - my wife is delighted with the result.
Julia Schofield
Iā€™ve used Kernowcraft as a supplier for findings and pearls since beginning my business 8 years ago, because I know I can absolutely rely on the quality I get. The service is pretty impeccable too.
April Luescher
Beautiful quality and colours - I rarely buy semi-precious stones anywhere else these days. Very helpful, superb service, speedy delivery. What more could anyone want?
Kim Thomson
I have been using Kernowcraft since 1997 and still regularly recommend them to all my students.
Deborah Roberts-Barter
I have sent a couple of email enquiries today, which have been really quickly answered. This customer service is what made me order with you straight away!
Jill Hammersely
I just wanted to say a massive thank you to the team, particularly the ladies that helped me yesterday. Delivery took less than 24hrs, that's amazing. The quality of both cabochons and settings are stunning.
Lynn Carson
I bought the sand dollar charm to make a holiday bracelet. Itā€™s really lovely, subtle and pretty detail. Perfect piece and exactly as described.
Mihaela Ciubotaru
I am very happy with my products... it is wonderful to have a reliable source of materials and gems with a fast delivery and a lot of tips on how to use the tools we buy.
Janice Scragg
Your website is easy to use, your products excellent, nice friendly service on the phone and delivery quick, excellent. Thank you and well done Kernowcraft. Gold star!
Claire
I just wanted to say a big thank you for the beautiful sapphires that arrived today. Hannah picked out just what I wanted and Iā€™m over the moon with them.
Daniel Coe
The customer service I have received from you and the help has been second to none. If only all companies were so helpful and understanding that i am a complete newbie. The retail world would be a better place.
Jaquie
It can be difficult to order gemstones online - no such worries with Kernowcraft - you really do care about your products & clients and it shows.
Maggi Henman
Iā€™ve just had my first order from you and I am so pleased with the fast delivery and the quality of the products. The satin cords and the findings really finished off my ceramic jewellery.
Helen Bowles
I felt compelled to write to you, as I'm so impressed with your quick service! I've been a Kernowcraft customer for years and have never had anything but reliable, efficient service from you.
Jenny Kirkwood
Love the service you get and appreciate the range of products on offer. I just used the alligator tape for the first time and found myself asking - where have you been all my life?
Catherine Warwick
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Hayley Meredith
I just wanted to say thank you for the amazing service from Kernowcraft.  I find your website easy to navigate, products good quality and the delivery is second to none!
Sarah Tiley
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Christine Wood
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Lydia Farrow
Just to say that I have always had the best possible results for every order - however small and all your products are of excellent quality.
Claire Hall
Kernowcraft is my go to for all my gemstones! Their stones are the first ones I show when offering my clients stone choices and I can't recommend their customer service enough! This is a company that cares!
Eve
The stones are excellent quality, and the special request I put in for dark citrines and paired malachites has been met perfectly. I am delighted with Kernowcraft, and will be back!
Vivienne Sadler
Always too many temptations, but a joy to look through. Thank you for such good service. I have to be very strict with myself when I visit your website!
Joel Martin
Great, easy to navigate website with wonderful clear photographs. I look forward to receiving my order... it's going to be like Christmas!
Dorota Todd
I just wanted to say how impressed I am with the quality of pearls in my recent order! Thank you so much for taking time and matching them into pairs, it's very appreciated. Thank you and I am definitely going to buy at your store in the future.
Catriona
Thank you for my recent order as I'm blown away by all the lovely pieces. I don't really know what to start work on first. Thank you for supplying top quality items on a easy to use website.