5 Steps To Creating A Profitable Jewellery Business

"Don't worry if you don't have a signature style yet. This is something that comes with experience so don’t rush this fun experimental phase..."

1. Know Your Product & Find Your Signature Style

The first thing to consider for any jeweller is the product.

This is often our favourite thing as we all love to make! If you are just starting out then my suggestion is to make what you like, learn different jewellery making techniques and generally have fun! This is how you find your own signature style.

Signature style means that when I look at your jewellery, your collections are cohesive and there is an identifiable style to your jewellery. Eventually, someone looking at your work should automatically know that it is made by you. But don't worry if you don't have a signature style yet. This is something that comes with experience so don’t rush this fun experimental phase.

When you start to hone in on a signature style, look critically at your work and check that it has appeal to your ideal customer.

"Remember to ask yourself what your customer will think and need before making any business decisions..."

2. Understand Your Customer

Everything you do in business is for your customer so it is good to have a clear idea of who they are at the front of your mind. If you sell at fairs and markets this may be easy for you, you likely already know the type of person who is attracted to your work. If you are just starting out and are unsure, imagine it is you!

When you're thinking of your customer consider their gender identity, age, employment status, where they live etc. The more specific you are here the more you can ensure that when you are sharing something on Instagram or are writing a product description, you are writing specifically for and to them.

Remember to ask yourself what your customer will think and need before making any business decisions.

"The first 100 sales in any jeweller's business come from your network..."

"I have found that spending time focusing on one area helps me make real progress in my business..."

5. Find The Selling Platform For You

When you first start out selling your work I recommend trying a selling platform like Etsy. This is a quick way to get your pieces up for sale for friends and family and for potential customers. As a long-term goal, I do suggest you create your own website. This has become even easier and more user-friendly than ever as website platforms like Squarespace and Shopify want to attract new businesses to them. If this does sound daunting, is there anyone you know that can help you with this?

There can seem like a lot to do when you are working on your business but remember to take one step at a time. I have found that spending time focusing on one area helps me make real progress in my business.