Choosing A Brand Name For Your Handmade Jewellery Business

Hear From Jewellers & How They Chose Their Business Names...

We asked our lovely customers on Facebook to share their process behind their name and we loved reading them all.

Ula Jewellery - "My little jewellery making business uses locally found sea glass whilst doing beach cleanups. It was hard trying to find a fitting name, but eventually, after some research, I came up with Ula Jewellery - Ula is Celtic for ‘gem of the sea'."

Collin & Hazel Designs - "The name came about cos I lost my beloved pet Hazel she was so dear to me that when she passed away in late summer 2018. The Collin part is devoted to my dear dad who also died in December 2018. My dad was my biggest mentor he would encourage me to sell my jewellery and turn my hobby into a jewellery business so this name is in dedication to my pet Hazel and my dear dad Collin."

Candy Cart Jewellery - "When I started selling I used a Candy Cart to display my jewellery on at craft fairs. Not only could I display my jewellery more at eye level, but people also remembered the Candy Cart and it made it easier for them to find me online."

Schatzi Silver - "Schatzi is a German endearment meaning "little treasure". My Dad was in the army and I was born in Germany - my parents used it for me. I thought it was a nice way to be personal but not use my name!"

Scruffy Dog Silver - "My little business was rebranded in 2011 and named after my beautiful Beardie Girl BadgerBear, my first dog. A clever friend created my logo using a holiday snap! My husband came up with the name Scruffy Dog Silver... it just felt right. A tribute to her having just said goodbye. I now share my workshop and biscuits with 2 other Beardies... all from the same family line... double trouble."

Little Bear Silver Creations - "Little Bear is simply my dog's nickname! I decided that I didn’t want to use my own name & little bear just seemed right."

Bluehill Jewellery - "I live in a small village in west Wales, my house sits on the top of a hill that in spring is filled with bluebells, as you look down the hill into the valley the hill is completely blue, that’s where the name BlueHill jewellery comes from."

Coco's Crafts - "My gran always called me Coco the clown. I call my business Coco's Crafts in her memory."

Lentri - "I picked Lentri for mine because it means 'gleam' in Kernewek. Standing on the coast path looking at the sunlight reflecting off the sea below, I thought the name tied in nicely both with our beautiful county and the polished silver pieces that I love to make :)"

Edna May - "Mine is called Edna May after both my grandmothers. Both passed away before I ever thought I could make jewellery so it’s in their memory. Xxx"

Chilli Designs - "Honestly was lost for names as too many “J’s” in my name already.... and Justine Jarman Jewellery was too much! Sitting in a cafe with a creative friend of mine... next to us was a shelf of Chilli Jam.... my friend said my designs are both ‘cool’ and ‘hot’ just like chilly/chilli... and so emerged the name ‘Chilli Designs’!"

LillyAlexandra - "My beautiful daughters."

Honey Bee Design - "Mine is Honey Bee Design after my middle name Melissa, which means Honey Bee in Greek 🐝 😊."

Nuttybeader - "I am a little bit nuts (depression) and I am addicted to beads and all things shiny."

Abacus Beading - "By day I'm a bookkeeper, by night I make jewellery. I wanted something that incorporated both. I friend suggested Abacus Beading, I liked it so went with it. At the time I did only bead weaving, but as I have expanded to other techniques, I might have a wee tweak."

Knotted Rose - "My name is Rebecca Rose and my jewellery business is Knotted Rose. In some languages, Rebecca means 'To tie' hence 'knotted' and then my surname Rose. It's really is simply my name 🌹."

Binksy Crystals - "Originally Binksy Bracelets before I rebranded to Binksy Crystals. Binksy came from me calling our son Jar Jar Binks while pregnant after we decided to name him Jarvis."

Dragonfly Handcrafted Designs - "My Business name Dragonfly Handcrafted Designs is a name which I thought about a long time ago. I hoped it would convey my jewellery that I make in that with Dragonflies - they are unique and you don’t see them very often hence my designs being so too 😊."

Sammaras - "My business name is called Sammaras. It’s a mix of my late mums & my name (Maria and Samantha) 😊 I’ve always concentrated on beadwork mainly but I’m looking forward to stepping into the world of silversmithing soon 😁."

Mollique - "I make and sell unique jewellery and my name is Molly. Hence the name."

Caparoti Candles - "It is the first two letters of my families names CArole PAul RObert Tizzi sounds sort of Italian too lots of people ask if we are!!!"

Sweet Dreams Jewelry - "Because that’s what my pieces are..."

Lily Mo - "Named after two favourite women in my life, My Great Aunt Lily and my Mum Mo."

Usgar Jewellery Designs - "As it means jewel in Gaelic."

Jewellery Laine - "Wanted include names of people who inspired me but are no longer here."

Anura Designs - "I wanted to call myself the silver frog but that name wasn't available. A friend suggested Anura as its the Latin name for all frogs. I chose designs as I now work with gold and other metals. Hence Anura Designs."

Rocks n Chains - "I specialise in chain maille and gemstone jewellery."

Papillon Couture - "As my mother loved butterflies, and my logo is my butterfly tattoo that I got in her memory."

Scrappo Worko - "I thought of this name at the end of my degree course too many years ago to say. It reflects me and says what I do on the tin, so to speak. I mostly use salvaged silver from the scrap dealers. I like to take silver that has no further use, turn it into something beautiful and save it from the big melting pot. My little way of preserving our heritage and history. :) xxx"

Elm View Jewellery Creations - "Elm view is the name of our house."

SilverRipplesJewellery - "For my day job I'm lucky that I work by the sea and in the years before I started making jewellery spent many hours watching it. When the waves are very small and the sun hits them right as they break there is a flash of silver that runs through them, that's where my name comes from."

Prosecco & Rubies - "Bit of a sad story for me... My first “commission” when jewellery making was still a hobby was my dad asking me to make a ruby necklace for my mum for their ruby wedding anniversary. I made it with 40 rubies, one for every year they were married. They spent their wedding anniversary in their favourite restaurant, drinking prosecco, and had a lovely, happy evening. My mum died exactly a week later, very suddenly and unexpectedly. My business is dedicated to her memory, starting with its name, Prosecco & Rubies."

Simply Stylish Silver - "I was trying so hard to come up with a catchy name without success and was wandering along the riverbank one-day playing words in my head and decided to describe my jewellery to myself and came up with Simply Stylish Silver. My logo is the 3 S's linked together."

16 Bead Bay - "I wanted a business name that involved the people that love and support me so I started with 16- my daughter's birth date, BEAD- because I'm obsessed and they're incorporated into my micro macrame work, BAY- my husband proposed to me on a beach called 'Lantic Bay'. My jewellery also has a bohemian beach style so I think it's perfect!"

StudioForty - "My little jewellery making and art business was without a name for some time and I was just working under my own name, then when I turned 40 I was given a huge number 40 badge which for a laugh was hung on the door of my studio next to a little image of a bee. The studio was then christened StudioForty and became its official name that year... plus the bee image used as my logo, I'm a huge bee fan and campaigner for their conservation and protection, bees have often figured in my jewellery designs and artwork."